Reflection on Economics Class

Reflection on Economics Class What does it mean for me to be a college student from the perspective of economic class? Section I: introduction I believe that economic class has long been a central theme within higher education and that is why I am going to argue this issue in my essay. There is a big difference between social class and economic class: social classes are the hierarchical arrangements of people in society or as in the social sciences, it can be best defined social stratification. On the other hand, economic class means how much money one has. In political philosophy and sociology, the most basic difference among economic classes is between the powerful and the powerless. So, I can simply conclude that the more money one has the more power that goes along (Drake 1). When I first read this, I remembered the early theory of Karl Marx who saw human beings interested more in material concerns rather than grand ideas which created a separation of effort and a division of classes depending on wealth and power (Cline 3). In turn, he defined the economic class as how one class directs the process of production while t he other class is directed and provide services. However, I found a much simpler view; when a small company’s owner or even a manager of a company, whatever it is, orders another employee who gets less salary than him to do a certain job, the employee is to finish the job without questioning his manager. Yet, if he was asked from a concierge, he wouldn’t listen. So, I can add to my previous conclusion that the person, who has more money and power, gets more attention and obedience that leads to persuasiveness. That persuasiveness works through the ethos and the logos of money (Drake 1). The purpose for this essay is to argue an answer to the premise question, what does it mean for me to be a college student from the perspective of economic class? Which I guess is not a simple task because this question relates to many perspectives such as academic, social, ethnic, cultural conditions and forces. Since I am talking about the higher education and how it relates to economic class, I will give a brief example on how both are related to each others. Let’s take two students equal in academic abilities but not in economic classes; one has more money than the other. Both got fairly good grade in high school let’s say a B and they are now thinking about what universities they have the chance to apply to. The low economic class student has limited options because he can’t afford private universities fees and even if he can, he will still be thinking about how he is going to live among students from higher class, on the other hand, the high economic class student gets more options in too many different universities and can graduate as a doctor if he wants. Therefore, lots of students from the low class don’t enter universities because they either feel disappointed about it or go directly to work because he thinks about earning money. Some students may underestimate the significance of arguing an answer to such a question because they haven’t heard about what Lester Faigley wrote in Fragments of Rationality that the modeling of subjects is not as much related to being a good writer or having good sources as from the effects of experiencing the effects of what one writes about (Faigley 23). Moreover, James Berlin argues that college rhetorical curriculum should not only guide learners through their future careers, but also help them become active members of political change and social (Mays 1). Both the ideas suggest that we should study our culture leading us to think about our main question â€Å"what does it mean to me to be a college student from the perspective of economic class?† Hence, I am going to argue this question via three different points of view: 1. Functional/practical section 2. Human/personal section 3. Functional and human section. Section II: Arguing an answer from the extreme of functional/practical The purpose of this section is to argue a functional/practical answer to the premise question, what does it mean for me to be a college student from the perspective of economic class? The group supporting this section would think rationally about the question. It might bring into play Taha Hussein’s famous quote â€Å"We should not expect proper, productive, efficient education from a university whose staff does not enjoy freedom and independence. He wants to point out that many Universities in Egypt are losing their freedom at the hands of dictatorial, corrupt rulers (Hassan). One of the most efficient reasons is the very high demand on Egyptian collages every year which helps corruptors to hide their actions (Hassan). As a result, this group would says that higher education should be only for students who get high grades because these are the kind of scholars who will be able to cope with the tough system of higher education, appreciate the true meaning of being educated an d do much more effort than that of others. In this way they will be decreasing the number of students leading to better education for hard workers. The second issue that this group will address is the supply of employees in high positions (Clotfelter 2). A functional/practical student would think that high positions such as managers or supervisors require uniquely educated people, not just any university graduate. Those people are students who graduated from universities with high GPAs by their own effort not with the help of private universities which is entered with money. This group thinks that these graduates can be the best performers in their work positions only because of their grades and that they will be the best role models for the other employees so, other employees who are working under them would simply conform to every order they ask for. Section III: Arguing an answer from the extreme of human/personal. The purpose for this section is to argue a human/personal answer to the question, what does it mean for me to be a college student from the perspective of economic class? As an AUC student, I have got the chance to deal with almost all economic classes. To make it easier, I can say that we have two main classes; students who pay tuition and students who come on a scholarship. Students, who pay fees, kind of disdain others who don’t. They don’t say the true reason behind this hatred but I guess there are two very obvious reasons: the first is some are jealous of the fact that these students are better academically. Secondly some others might think that these students’ economic class doesn’t allow them be a part of the AUC community. Whether they are supporters to the first or the second opinion, this group will argue an answer to the premise question from the extreme human/personal view. The American University in Cairo is the most expensive in Egypt and pr obably in the Middle East, so many students feel cocky about being in such a university. In other words, AUC is quite exclusive to economic position. But imagine how these elite students feel when they become equal to others who don’t have as much money. AUC has long been known for having the highest economic class in Egypt, yet this idea for many AUCians has changed after the scholarship concept was applied on a wider scale. The elite students think that AUC is not a place that can fit both economic classes because that shakes their image towards outsiders who though that AUC had only the rich students. Although it is a non profitable organization, AUC is a very successful university because of the huge amount of money that students pay and after the tuitions were raised some students thought it was so that the university can afford paying for the scholarship students. Everybody wants to have power, to be noticed and get the attention of the others; that’s exactly what the higher economic class student in the AUC and his parents are thinking of. He already has climbed half the ladder because of his parents’ wealth and position and he is going to continue after graduating by getting a high position in a company that his fathers’ is a VIP costumer, paying bribe or at least inherit his father’s business. Only eleven percent of the kids from poor families graduate from collages and less than nineteen percent of the eleven percent have the chance to be among the high class (Eckholm 1). So these students are considered by the higher class the directed ones; however, since work places for the people who direct are few and scholarship concept is applied in many universities, the working class is now becoming a threat because they are now part of the competition. Section IV: A Synthesis of Oppositional Extremes We can’t think about the premise question in a complete functional/practical way because by doing so, we will have education inequality and we will be limiting education to the students with high grades only. We wouldn’t be considering many other things such as a student who was sick at the day of the exam or another who is not good at a certain subject that lowered his GPA, those who don’t perform well in the test environment and many other reasons. We should all be given equal chances to learn. Take Einstein for instance; although, he had speech difficulties when he was young and scored Cs when he was in elementary school, he became one of the best known physicists in the world who made new theories. Some other people when put in the real situation, they appreciate and act. This is what is called closed doors situation; some students may score low grades in elementary schools but when they see that the university is their path for their future career, they act. Regarding the second point that was argued; it has been proven that students’ GPAs can’t be considered the only meter when it comes to the working field (Smith 2). Many reasons were showed but the most important were the student’s leadership personality and experience. These reasons might not qualify the hard working student to work in a high position despite the fact that he was one of the best learners in his school. We can’t also accept the human/personal point of view because in that way we will still be having an education inequality like in that of the Middle Ages when education was only for students from rich families. In that way we will be limiting the good education only to families who have money. So, what if there is, let’s say, one student from the lower class who might be in the future Ahmed Zowail or Farouk El Baz. Why wouldn’t we give him the opportunity to enjoy a good education that will definitely help him? In turn, this student will be the best image not only to his university and colleagues but also to his country. The second point that was argued by this group was gaining or let’s say inheriting power and respect by the help of their parents by entering expensive universities then owning their father’s business after wards. However, what if these students are not qualified to run such a business not because of their educational background or grades but because of what they are. It even makes a bigger problem when there is one of the working class who can fit perfectly in this business and at the same time working under a boss that is running his father’s business and not that good in managing the company. How will the boss react when he finds out that there is a better guy him? How will the man from the working class react to orders that he is sure they are wrong? Will he conform to orders to save himself from getting fired or will he follow his beliefs and resist because he knows that what he is doing is the right thing? I appreciate that everyone has a dream he wants to reach and that some parents are forcing pressure on their children to make them become a doctor or an engineer without taking into consideration their abilities or what they like. However, God created us humans with different abilities and whether we like it or not, we have to accept it. Not all students can become doctors only because they earn a lot of money. We can’t think like that because doctors or any other job that makes money can’t replace the entire exciting jobs. Who knows maybe god blessed us with a certain gift in a specific place to change the world. I bet that it is becoming very confusing and difficult to find a clear answer to the premise question because we can accept neither the functional/practical nor the human/personal only. The functional/practical student is always thinking about studying hard in order to succeed and get high grades to find a good job whereby he can change his economic class to the better. On the other hand, power, money respect and attention are all what the human personal student is thinking about and he is ready to do anything in order to reach this goal whether by paying bribes or his father’s help; it doesn’t matter how, all it matters is to be able to reach this goal. That is why we can’t accept either. However, I have found that the combination between the functional/practical extreme and the human/personal extreme is the way to find a fairly good answer to the premise question. I am not asking low and high economic class to be friend or to even pretend to be because we all k now that they will never be. However, all students should be given equal opportunities to learn and enter universities but there is something that has to be changed within ourselves; how we look at professions like a plumber or a carpenter. As long as we look to these professions as a despicable job, students won’t be interested in any of them leaving free spaces in these jobs. Students with super powers like the genies boy that we have here in AUC or even learners with high grades should be noticed from the elementary school then indicate their part of power then work on with them to improve it. In such world, competition is allowed but people have to understand that they aren’t necessarily going to gain power in an inherited field. They should also understand that even if they gained money and power, they won’t gain people’s respect because they know that this authority is not self-made. Therefore, everyone should peruse the career that he loves the car eer that he thinks he can make a change in and be creative. It might take longer time to prove its success but when the goal is reached, it can never be imagined. Section V: Significance Now the picture is complete and I have got the true meaning behind these three topics. They are by a way or another all related to each others. Students cheat to reach a better economic class and what motivated them to cheat is the corrupt business that was the reason for the discrimination. This and the two previous essays had a lot of significance to me because it allowed me see things although in front of my eyes, they were hidden. These major writing assignments may not change ethics about cheating, beliefs regarding gender or my vision towards people from lower class. However, discovering and analyzing many point of views made me aware of the world we are living in and the system that controls us. Works Cited Introduction http://en.wikipedia.org/wiki/Economic Chris Mays, â€Å"refiguring college English studies† by http://docs.google.com/viewer?a=vq=cache:KV6Y_ak5zm8J:www.case.edu/artsci/engl/emmons/writing/journals/Mays_RhetoricsPoetics.pdf+james+berlin+signifying+practicehl=engl=egpid=blsrcid=ADGEESi7NvANHhwWJdR7vv8ZmhFYNFZY7ZYPxNhFQooxd8u4bTxsL-Hn7o1DJSuMjbGLsY2zf-f2d5Xlc4FcDMEkfta3vzhJ_104d7TV-phFeNBSLgppyKRWhP1Uv_LdBZyjzM-xY0MEsig=AHIEtbQYCj5QUcEX3TUcx2-3zao5rjXLLQ Lester Faigley, â€Å"fragments of rationality† http://books.google.com.eg/books?id=2SC8Qj1n6QYCpg=PA23lpg=PA23dq=the+production+of+a+student+subject+is+a+chief+outcome+for+a+course+in+compositionsource=blots=dZpPLuvlowsig=xutV-VqS_r5PVqJDVgSZHT-2Zr8hl=enei=9UzfS_TaAsmO_Aa0p7X_Bgsa=Xoi=book_resultct=resultresnum=1ved=0CAgQ6AEwAA#v=onepageq=the%20production%20of%20a%20student%20subjectf=false Amar Ali Hassan, â€Å"restrain and corrupt universities† http://www.almasryalyoum.com/en/opinion/restrained-and-corrupt-universities Austin Cline, â€Å"The Economics of Society and Religion† http://atheism.about.com/od/philosophyofreligion/a/marx_3.htm ERIK ECKHOLM, â€Å"Higher Education Gap May Slow Economic Mobility† February 20, 2008 http://www.nytimes.com/2008/02/20/us/20mobility.html?_r=1 Charles T. Clotfelter, â€Å"Higher education and social class: issues of exclusion and inclusion† http://www.google.com/books?hl=enlr=id=VqrpCX1k4XoCoi=fndpg=PR8dq=social+class+higher+educationots=h2OyaME3iKsig=a5D8JXwmsWoTloYfOVaDO-0MpA0#v=onepageqf=false

Tibet Essay examples -- China Government Papers

Tibet The history of Tibet during the half century of occupation has been a complicated one. Everything, from the reasons provided by China for invading Tibet to the apparent lack of international support for the Tibetan people during much of the harsh Chinese occupation, has made preserving a cultural and national Tibetan identity a difficult process for the Tibetan people. Tibet received so little help for so long because of an effective propaganda campaign orchestrated by the Chinese government, as well as a blind eye turned towards Tibet by influential nations of the world that at the time were trying to forge good trading relationships with China, as in the case of the US and protecting previously established interests, in the case of Britain. The recovery of Tibet therefore cannot be attributed to â€Å"compassionate† governments such as the US or Britain, but rather to vast coalitions of NGOs, networks of Tibetans in exile, the tireless efforts of the Dalai and Panchen Lam as, armed rebel groups with aspirations of freedom, devote Buddhist nuns within Tibet leading demonstrations, and more recently: concerned governments. Each of the above mentioned has made an impact on how the world feels it can help Tibet, whether help for Tibet is simply supporting its interim government or harshly reprimanding the Chinese government for its actions. Propaganda Hampering Foreign Aid To better understand why there was little international outcry during the invasion of Tibet, one can refer to an article titled â€Å"The Revolution in Tibet and Nehru’s Philosophy.† By better understanding the policies of Nehru and the contradictory stances on Tibet by the Indian government, one is able to understand why no clear messages for help were he... ...protest, foreign intervention, or conflict will ever restore Tibet to its pre-1949 state. Due to the importation of Chinese settlers, a generation of Chinese call Tibet their home. Most people have come to realize that after fifty years of no progress toward an autonomous Tibet, freedom from China is extremely unlikely. The Tibetan state can be considered dead, but the Tibetan culture and nationality are still vibrant. Instead of giving up the fight, Tibetans and NGOs need to step up efforts to pressure the Chinese to give Tibetans within Tibet their nationality and culture back. The Chinese government hears the international protest against their actions and every new voice that joins the fight. The pressure against China will eventually reach a critical point where the Tibetans will be able to realize their freedom to a culture and national identity. Tibet Essay examples -- China Government Papers Tibet The history of Tibet during the half century of occupation has been a complicated one. Everything, from the reasons provided by China for invading Tibet to the apparent lack of international support for the Tibetan people during much of the harsh Chinese occupation, has made preserving a cultural and national Tibetan identity a difficult process for the Tibetan people. Tibet received so little help for so long because of an effective propaganda campaign orchestrated by the Chinese government, as well as a blind eye turned towards Tibet by influential nations of the world that at the time were trying to forge good trading relationships with China, as in the case of the US and protecting previously established interests, in the case of Britain. The recovery of Tibet therefore cannot be attributed to â€Å"compassionate† governments such as the US or Britain, but rather to vast coalitions of NGOs, networks of Tibetans in exile, the tireless efforts of the Dalai and Panchen Lam as, armed rebel groups with aspirations of freedom, devote Buddhist nuns within Tibet leading demonstrations, and more recently: concerned governments. Each of the above mentioned has made an impact on how the world feels it can help Tibet, whether help for Tibet is simply supporting its interim government or harshly reprimanding the Chinese government for its actions. Propaganda Hampering Foreign Aid To better understand why there was little international outcry during the invasion of Tibet, one can refer to an article titled â€Å"The Revolution in Tibet and Nehru’s Philosophy.† By better understanding the policies of Nehru and the contradictory stances on Tibet by the Indian government, one is able to understand why no clear messages for help were he... ...protest, foreign intervention, or conflict will ever restore Tibet to its pre-1949 state. Due to the importation of Chinese settlers, a generation of Chinese call Tibet their home. Most people have come to realize that after fifty years of no progress toward an autonomous Tibet, freedom from China is extremely unlikely. The Tibetan state can be considered dead, but the Tibetan culture and nationality are still vibrant. Instead of giving up the fight, Tibetans and NGOs need to step up efforts to pressure the Chinese to give Tibetans within Tibet their nationality and culture back. The Chinese government hears the international protest against their actions and every new voice that joins the fight. The pressure against China will eventually reach a critical point where the Tibetans will be able to realize their freedom to a culture and national identity. Tibet Essay examples -- China Government Papers Tibet The history of Tibet during the half century of occupation has been a complicated one. Everything, from the reasons provided by China for invading Tibet to the apparent lack of international support for the Tibetan people during much of the harsh Chinese occupation, has made preserving a cultural and national Tibetan identity a difficult process for the Tibetan people. Tibet received so little help for so long because of an effective propaganda campaign orchestrated by the Chinese government, as well as a blind eye turned towards Tibet by influential nations of the world that at the time were trying to forge good trading relationships with China, as in the case of the US and protecting previously established interests, in the case of Britain. The recovery of Tibet therefore cannot be attributed to â€Å"compassionate† governments such as the US or Britain, but rather to vast coalitions of NGOs, networks of Tibetans in exile, the tireless efforts of the Dalai and Panchen Lam as, armed rebel groups with aspirations of freedom, devote Buddhist nuns within Tibet leading demonstrations, and more recently: concerned governments. Each of the above mentioned has made an impact on how the world feels it can help Tibet, whether help for Tibet is simply supporting its interim government or harshly reprimanding the Chinese government for its actions. Propaganda Hampering Foreign Aid To better understand why there was little international outcry during the invasion of Tibet, one can refer to an article titled â€Å"The Revolution in Tibet and Nehru’s Philosophy.† By better understanding the policies of Nehru and the contradictory stances on Tibet by the Indian government, one is able to understand why no clear messages for help were he... ...protest, foreign intervention, or conflict will ever restore Tibet to its pre-1949 state. Due to the importation of Chinese settlers, a generation of Chinese call Tibet their home. Most people have come to realize that after fifty years of no progress toward an autonomous Tibet, freedom from China is extremely unlikely. The Tibetan state can be considered dead, but the Tibetan culture and nationality are still vibrant. Instead of giving up the fight, Tibetans and NGOs need to step up efforts to pressure the Chinese to give Tibetans within Tibet their nationality and culture back. The Chinese government hears the international protest against their actions and every new voice that joins the fight. The pressure against China will eventually reach a critical point where the Tibetans will be able to realize their freedom to a culture and national identity.

Goodyear Case study Essay

The tire industry is divided into two end-use markets, the original equipment tire market and the replacement tire market. Original equipment tires are sold by tire manufacturers directly to automobile and truck manufacturers. Goodyear is the second largest tire producer worldwide. It operates 44 tire product plants in 28 countries and 7 rubber plantations. Goodyear has the broadest line of tire products of any tire manufacturer. It is one of the best known and recognized brand names in the world. Goodyear is also one of the leading national advertisers in the U.S. Goodyear is the market leader for original equipment tires at 38%. Replacement passenger car tires account for 75% of annual sales for Goodyear. They are the market share leader in the U.S. replacement tire market. Passenger car tires account for 15%, light truck tires for 11% and highway truck tires for 23%. Goodyear brand tires have the broadest retail coverage with almost 8,000 â€Å"retail points of sale† or 20% of all US replacement tire locations. Nearly 2 million which accounts for 5% of replacement tires are being replaced annually at 850 Sears Auto Centers. Discount, multi-brand independent dealer’s market share rose from 7% to 15% between 1982 and 1992. Market share for replacement tires captured by retailers not serviced by Goodyear has grown from 17% to 35% (1982-1992). Goodyear’s market share declined 3.2%, or 4.9 million units between 1987 and 1991. Goodyear stores reported a 1% decline in replacement tire market share to 9%. 2.0CASE PROBLEM The Sears proposal raised several strategic considerations for Goodyear. First, as a matter of distribution policy, Goodyear has not sold the Goodyear tire brand through a mass merchandiser since the 1920s, when it sold tires through Sears. Decision to sell Goodyear brand passenger car tires again through Sears would represent a significant change in distribution policy and could create conflict between its franchised  dealers. Second, if the Sears proposal was accepted, several product policy questions loomed. Specifically should the arrangement with Sears include (1) only the Goodyear Eagle Brand or (2) all of its Goodyear brands? Sears would provide a great opportunity for Goodyear for several different reasons. Sears is a large National Retailer with 850 Auto Centers with potential sales on 2 million replacement tire sales annually. It gives Goodyear the opportunity to stop the bleeding of market share 3.2% loss over last 4 years. They could take advantage of Sears sponsored pr omotions for those consumers that have become more prices sensitive and less brand loyal. They can also position themselves as the premium national brand at Sears. 3.0GOODYEAR TIRE AND RUBBER COMPANY Goodyear Tire and Rubber Company, headquartered in Akron, Ohio, was founded in 1898 by Frank and Charles Seiberling. The company began as a supplier of bicycle and carriage tires, but soon targeted the fledgling automotive industry. The Goodyear Tire & Rubber Company, incorporated on August 29, 1898, is a manufacturer of tires. The Company, together with subsidiaries and joint ventures, develops, manufactures, markets and distributes tires for a range of applications. The Company also manufactures and markets rubber-related chemicals for various applications. The Company is an operator of commercial truck service and tire retreading centers. The Company operates approximately 1,300 tire and auto service center outlets where it offered its products for retail sale and provided automotive repair and other services. The Company manufactures its products in 52 manufacturing facilities in 22 countries, including the United States. It operates through four operating segments representing i ts regional tire businesses: North American Tire; Europe, Middle East and Africa Tire (EMEA); Latin American Tire, and Asia Pacific Tire 4.0SEARS, ROEBUCK & COMPANY Sears, Roebuck & Company, commonly referred to as Sears, is an American multinational department store chain headquartered in Hoffman Estates, Illinois, in Greater Chicago. The company was founded by Richard Warren Sears and Alvah Curtis Roebuck in 1886, as the R.W. Sears Watch Company in Minneapolis, Minnesota. Julius Rosenwald took control in 1895 and expanded its sales and profits greatly. In 1925, it began opening local department stores. The business peaked in the 1950s and 1960s, and then began a long, slow contraction. In 2005, it was bought out by Kmart, which renamed itself Sears Holdings. In 1973, it opened a new headquarters in the Sears Tower, a 108-story, 1,451-foot (442 m) skyscraper that was the tallest building in the world until 1998. Until October 1989, Sears was America’s largest retailer, when it was surpassed by Walmart in domestic revenue. Target, Best Buy, and Home Depot have also surpassed Sears since. As of 2012, it is the fourth-largest U.S. department store company by retail sales and is the 12th-largest retailer in the United States, leading its competitor Macy’s in 2013 in terms of revenue. 5.0INDUSTRY BACKGROUND World tire production in 1991 was approximately 850 million tires. North American production accounted for 29%, Asian production was 28%, and Western European production accounted for 23%. The tire industry is divided into two, broad segments: original equipment (OE) tires and replacement tires. The OE segment accounts for 20-25 percent of tires sold annually and these unit sales are trending downward. The replacement tire segment accounts for 70-75 percent of tires sold each year and this unit sales trend is â€Å"flat†. Passenger car tires account for 75 percent of annual sales and the remaining 25% go to commercial and miscellaneous usage. Although 10 tire manufacturers account for 75 percent of worldwide production, only three firms account for 60 percent of all tire sales sold. These three firms are Michelin, Goodyear, and Bridgestone. These firms compete in both the OE and replacement tire segments. Although Goodyear is second to Michelin in worldwide production, it is the U.S. market leader in both the OE and replacement segments. Even though the OE segment is smaller, it is viewed as strategically important by tire manufacturers because prominence in the OE segment provides volume related scale economics in the production of tires and it is believed that car owners satisfied with their OE tires on new vehicles will buy the same brand when they replace their worn tires. It should be noted though that passenger replacement tire buyers are becoming more price sensitive and less likely to simply replace their branded OE tire with the same brand of replacement tire if they are significantly more expensive. Demand in this market is directly related to the average mileage driven per vehicle, therefore, the longer a tire’s tread life the less they need to be replaced. Competition in this industry is intense in both the passenger OE and replacement tire segments. Competition in the OE segment revolves around the major vehicle manufacturers and supplying some or all of their tire needs for the new model year cars and trucks. Competition in the replacement tire segment occurs across the marketing mix. Major tire manufacturers compete on the basis of product variety and innovation, â€Å"retail points of sale,† price and promotion Goodyear is the second largest tire manufacturer in the world, behind Michelin which manufacturers and markets the Michelin and Uniroyal/Goodrich brands. The Goodyear brand is the single largest brand, in terms of sales to the OE tire segment. Its share of this segment is 38 percent. It is noteworthy; however, that Michelin with its Michelin and Uniroyal/Goodrich brands combined capture 30 percent of the OE tire segment. Goodyear brand tires capture the largest portion of sales in the U.S. replacement tire market: 15 percent of passenger car tires, 11 percent of light truck tires, and 23 percent of highway truck tires. Companywide share increases in each category when sales of its Kelly-Springfield brand are included. Goodyear’s relative competitive position is also due to the fact that they have the broadest line of tire products of any tire manufacturer and have the broadest retail coverage with almost 8,000 retail points of sale, most of which are company owned or franchised. 5.1Distribution Major manufacturers of tires capitalize on their reputation and experience as producers of building strong wholesale and retail dealer relationships and networks through which to sell their brand name replacement tires to vehicle owners. The industry uses â€Å"retail points of sale† to gauge the retail coverage of tire manufacturers and their brands. Goodyear has the broadest retail coverage with almost 8,000 retail points of sale. Independent tire dealers usually carry the brands of several major manufacturers and a discount priced private label brand to give a full assortment of qualities, brands, and price ranges to choose from. Retail tire outlets there were owned or franchised by the manufacturers carried only the manufacturer’s name brands and maybe a private label discounted price line. Department stores and major retail chains (like Sears) occasionally carried manufacturers’ brand tires but usually marketed only their own private label brands. In most co mmunities, price is the dominant competitive appeal in an  intensely competitive industry. Many dealers feature and push their private label brands of tires because the profit margins are higher. Dealer sponsored private label tires accounted for 15 to 20 percent of total replacement tire sales in the US in 1991. For this reason, it would be beneficial for Goodyear to consider providing a private label brand for Sears, if they decide to use them as a retail channel, to capture this growing market. 5.2Marketing Major tire producers often use network TV campaigns to promote their brands, introduce new types of tires, and pull customers to the retail dealer outlets. Network TV budgets commonly run from $10 million to $30 million, and their budgets for cooperative ads with dealers run from $20 million to $100 million. Print media is also commonly used extensively. 5.3Customers Few replacement buyers are very knowledgeable about tires and many end up choosing a tire based on price and some just follow the recommendation of their local dealer. Consumers are becoming more price sensitive/conscious while abandoning brand loyalty. This is important to remember because it defeats the purpose of presence in the original equipment segment. Therefore, being in a market segment, which is not as profitable, for a reason that is no longer viable, might be a strategic error? Most replacement tire customers do not have a preference, which makes it easy for tire salespeople to switch customers to private label brands that deliver higher profit margins 6.0DECISION MAKING PROCESS Decision to suggest Goodyear to accept the proposal offered by Sears and  award Sears to sell Eagle brand tire. The decision made was appropriate. From the case, it is clear to see that Goodyear was suffering from loss in market share and profits, thus it is essential that the decision made be executed to ensure that Goodyear would regain its competitive advantage, regain its market share, and turn its losses into profits 7.0conclusion and recommendation Goodyear defensive strategy would consist of changing their retail structure, declining market share in the replacement tire segment and have a flat original equipment volume. As for changing their retail structure they could do this by having non company owned or franchised company stores which are capturing a larger percentage of the tire replacement market. Discount, multi-brand independent dealer’s market share rose from 7% to 15% between 1982 and 1992. The reason that Sears is a good viable option is because of the declining market share in the replacement tire segment. Market share for replacement tires captured by retailers not serviced by Goodyear has grown from 17% to 35% (1982-1992) and market share loss of 3.2% over last four years. As for original equipment tire volume, the replacement tire market which represents 60% of Goodyear sales worldwide is more profitable that the original equipment market. Goodyear’s unit volume has plateaued in this segment at 38% . So I believe that only selling high performance Eagle brand tires at Sears is the best alternative for Goodyear. References 1. Roger A.K & Robert A.P (2013). Strategic Marketing Problems. Cases and Comments.(Thirteenth Edition).England. 2. Marketing Strategy. In Wikipedia. Retrieved October 25,2014 from http://en.wikipedia.org/wiki/Marketing_strategy3.Goodyear Tire and Rubber Company. In Wikipedia Retrieved October 27, 2014 from http://en.wikipedia.org/wiki/Goodyear_Tire_and_Rubber_Company4.Swot Analysis. In Mind Tools October 29, 2014 from http://www.mindtools.com/pages/article/newTMC_05.htm

A Career as a Psychologist Essay - 1432 Words

Psychologists are very important people; they help millions of people with their everyday struggles and problems that they have to deal with. Not only do psychologists help people with problems that they cannot handle on their own, they also are scientists who study human minds and behaviors. With being a psychologist, there are many different careers to choose from within this profession (Explore Health Careers). The first type of psychologists to choose from is a clinical psychologist. Clinical psychologists help people with counseling and psychotherapy. They work with people who have all around life problems, such as new adjustments in life. Clinical psychologists also help people who have emotional disorders or†¦show more content†¦They also provide consolation to courts and attorneys in different types of legal proceedings (Psyris). Next is an organization psychologist, which helps in the productivity of groups and individuals in a workplace. These types of psychologist s focus on improving the function of organizations, and to keep individuals healthy within the organization (Psyris). Another type of psychology to choose from is a counseling psychologist. These are important psychologists because they teach people how to deal with their everyday problems. They help their patients determine their problems and help them understand the problems they are facing. Not only do counseling psychologists help their patients with the issues they are experiencing at home but also in their workplace or their community in general. By helping their patients identify their strengths and resources, is how counseling psychologists help them with their problems (Bureau of Labor Statistics). The next type of psychology is the developmental psychologist. Developmental psychologists work with psychological processes and development that takes place throughout life. They study aging and problems the elderly may face, but this type of psychologist mainly focuses on child ren and adolescents (Bureau of Labor Statistics). The last type of psychologist to choose from is the socialShow MoreRelatedMy Career As A Psychologist Essay2107 Words   |  9 Pageswas set in one career until my senior year of high school. That year I took an introduction to psychology class that really changed my perspective on psychology. There I learned that there were many types of fields with in the field of psychology. I felt a really strong connection and interest in psychology after that class. Therefore, after long consideration I have considered to pursue a career as a psychologist after graduate school. The years it takes to become a psychologist really dependsRead MoreCareer Option: Counseling Psychologists1947 Words   |  8 PagesCareer Exploration I. Career Field/Occupation of Choice: Code 19-3031.03 - Counseling Psychologists. II. The nature of the work for this career Counseling Psychologists are primarily involved, as the job title implies, in providing counseling services to clients who are in need of it. Counseling Psychologists may work one-on-one with individuals, conduct group therapy sessions, or they may counsel families. The kinds of services provided are generally counseling clients to understand problemsRead MoreMy Career As A Clinical Psychologist1886 Words   |  8 PagesThe aim of this portfolio is to present my career choice as a clinical psychologist and to show the skills and experience I have gained and those that I have yet to gain, plus an account of how I expect to gain them. I will continue to discuss personal experiences which really pushed me to pursue my goals, along with a list of disorders which take my interest. Next, I will provide a few different organisations relating to psychology and the importance of good health care. I will showcase and discussRead MoreThe Different Career Options for Psychologists Essay1116 Wo rds   |  5 Pagesbehaviors. Psychologists often form hypotheses and test these through studies and research. They carefully follow the scientific method to gather data. The research methods used by psychologists vary by branches of study. These methods include controlled laboratory experiments, and personality, intelligence, aptitude, or performance tests. Other methods of research are interviews, observations, questionnaires, surveys, and clinical studies. There are a wide range of careers under the umbrellaRead MoreMy Career Goals Of Becoming An Applied Social Psychologist982 Words   |  4 PagesPersonal Statement A few years ago, my future and my goals were clear: I would graduate in 2017 with a Bachelor’s of Science in Psychology and pursue a career in therapeutic counseling. However, my plans were altered after I was exposed to the research side of psychology. I was drawn in by the psychological insight shed on tragedies like the holocaust, why no witnesses helped Kitty Genovese after she had been stabbed, how a rape victim can misremember his or her assailant, and possible solutionsRead MorePsychology, The Scientific Study Of The Mind1476 Words   |  6 Pages is a very broad field with many career opportunities. Psychology is a fairly new field and has many job opportunities available for anyone wanting to make a career with a degree. There are therapy related jobs along with jobs that are not therapy related. Most psychologists wanting a job that is therapy related need a master’s degree or doctoral, however ones who do not pursue a job with therapy obtain a bachelorâ€⠄¢s or master’s. The average pay for psychologists ranges from around $70,000 to $100Read MoreExperimental Psychology : Psychology And Psychology Essay1654 Words   |  7 Pagesstudies (â€Å"Career in Psychology,† n.d.). Therefore, experimental psychologists approve or disapprove psychological beliefs through research. Experimental psychologists hypothesize the issues related to psychological subjects, and then conduct studies to find out the truth about their hypotheses (â€Å"Career in Psychology,† n.d.). On the other hand, when some experimental psychologists study different psychological phenomena, the others devote their time to find the answers to one complex issue (â€Å"Career in PsychologyRead MorePsychology : Psychology And Psychology1630 Words   |  7 PagesPsychology is a very broad field of study and requires a lot of research when choosing a career. The education that is required for pursuing a career in the field of psychology depends on the type of psychologist you want to be. Most psychology programs require at least a master s degree to pursue a psychologist career, but some may require a doctoral degree. It is important to know the educational requirements as well as state requirements when entering the field of psychology. Southwestern hasRead MoreThe World of Psychology Essay example620 Words   |  3 Pagesadvertised product. Psychologists usually treat patients with a mental or emotional problem, but they also serve as scientists researching human behavior. They study how humans relate to each other, and work to improve these relationships. Psychologist especially concentrates on behaviors that affect the mental and emotional health of healthy human beings. In order to be a psychologist, one must know the educational requirements, the benefits, and the working conditions. Psychologists study the humanRead MoreA Brief Note On Forensic Psychology And The Criminal Justice System1270 Words   |  6 PagesWhile many people only know of common roles, there are many smaller jobs that are no less important. One critical job linked to the criminal justice system is that of a forensic psychologist. Forensic psychology requires a background in psychology, but works primarily in the court system. Most of the time, a forensic psychologist applies their expertise in psychology to a case, whether it is by assessing a defendant’s mental competency or determining how a pre-existing condition influenced a crime. Forensic